Business Foundations: Simulations for Career Readiness and Student Success

These role-based “virtual case studies” reinforce key learning objectives for Entrepreneurship, Marketing, Ethics, and more.



Business Basics
Understand the competitive landscape and the law of supply and demand. Also, distinguish between the various types of competition.

International Business
Expand a business into international markets by examining economic systems and choosing appropriate entry modes based on host country circumstances.

Ethics and Social Responsibility
Examine a corporation’s image with its stakeholders and make policy decisions related to privacy, labor standards, and other social responsibility concerns.

Small Business and Entrepreneurship
Review three pitches, select the best entrepreneur and product in which to invest, and decide how to structure the company based on the market and competition.

Management Basics
Identify the skills required to manage people and organizations and learn about planning as one of the four major functions of management.

Operations Management
Help a business grow and function at a more efficient rate and improve a company by analyzing and altering its operations.

Human Resource Management
Hire and manage new employees and address multiple human resource issues.

Prepare marketing plans for three different target markets and products. Select and research the target markets and develop an appropriate plan using the “4 P’s” of Product, Price, Place, and Promotion.

Improve the financial and competitive standing of a firm by providing sound advice that demonstrates an understanding of financial information and by making accurate ratio calculations.

Examine finance sources and choose where to get the capital needed to launch a product idea through multiple phases of business growth.


How much do they cost?

Toolwire’s role-based simulations are available at a per student cost of less than $25 per scenario. All adoptions are backed by Toolwire’s value-added services including 24x7x365 support, LMS integration, and instructor onboarding.

Do you have any data related to efficacy of Toolwire’s game-based simulations?

During the fall 2015 semester, fourteen American colleges and universities introduced Toolwire’s role-based simulations for Writing. As a follow-up, Toolwire published a Fall 2015 Research Report, which provides quantitative and qualitative faculty and student data based on 530,000 minutes of use by over 1,000 students. This seminal paper is among the first of its kind to document the use of game-based simulations at scale in higher education.

How were the topics and objectives chosen?

Toolwire works closely with seasoned higher education faculty to determine the most relevant topics and objectives for our game-based simulations. In addition, these subject matter experts (SMEs) help us ensure that the learning modules incorporate rigorous content that is applicable to authentic, contextually relevant workplace scenarios.

As part of our development process, we poll our SMEs to determine the most important proficiencies for entering college students. We use this information to create the skeletal structure for the content that the game-based simulations should address. In addition, we research topics and objectives from the top 10 selling textbooks in that subject area. Combining these two sources of information, Toolwire creates a final draft of topics and objectives to inform the final academic goals of each game.

Are they instructionally sound?

All learning modules use a consistent Instructional Architecture that incorporates the following components:

  • Introduction establishes learning context and the scenario
  • Pre-test evaluates students’ skills and knowledge in a 5-question, auto-graded activity
  • Digital Learning Objects introduce and explain skills and specific content
  • Interactive Game provides opportunities to practice and apply skills and knowledge
  • Dynamic Remediation addresses errors or misconceptions based on students’ responses in the interactive game segment
  • Mentor Feedback delivers personalized encouragement and guidance
  • Post-test measures learning and skill gains in a 5-question, auto-graded activity
  • Performance Analytics include both detailed metrics and a single score based on pre-and post-test results so students can own their  learning and take steps to improve skills and knowledge

Are they easy for faculty to use?

As a supplemental tool to help faculty reinforce course learning objectives, each interactive learning module targets one to three primary competencies and takes approximately 20 minutes to complete.  To support instructors, Toolwire will map game learning objectives to any course. Auto-graded assessments sync directly to an instructor’s grade book via LTI 1.1 integration.

Will these learning modules integrate into our LMS?

Yes, over the years, Toolwire has integrated its courseware products with just about every major higher education LMS. Once integration is complete, students have single sign-on access to the modules. When students complete a game, the learning modules pass students’ final scores directly into faculty gradebooks. Toolwire is an IMSGlobal Learning Technology Interoperability (LTI) 1.1 certified partner. Click here to learn more.

How long do they take to complete?

Built with Millennials and busy, working adults in mind. Toolwire’s game-based simulations take approximately 20 minutes to complete. Each module targets one to three specific learning objectives.

What is unique about Toolwire's game-based simulations?

Toolwire produces highly authentic game-based simulations with live characters filmed in real locations – unlike other games that leverage animated characters. Customer feedback and user testing has taught us that authenticity is essential for enhancing relevance and believability – both critical components for student engagement.

Do they meet Accessibility standards?

Toolwire strives to be a leader among game-based learning developers in our efforts to provide universal access to all of our users regardless of their varied needs. Our goal is to go beyond compliance in order to be the obvious, responsible choice for the thoughtful buyer.

We have an active partnership with a well-respected, national organization called the Center for Independent Living (CiL), a leader in the areas of accessibility and universal design. CiL evaluates our products, provides insights into industry standards, and even provides user-testing to ensure that the changes we make bring real and positive impact.

Toolwire follows WCAG 2.0 guidelines, which are most relevant to today’s web applications. Of the three levels for WCAG 2.0 Compliance (A, AA, AAA), Toolwire passes or surpasses almost two thirds of the requirements for WCAG 2.0, Level AA. We are safe for learners prone to seizures and learners with learning disabilities. In addition, we are navigable by learners with hearing impairments and by learners with visual impairments.

The remaining third of WCAG 2.0, AA compliance involves the difficult-to-approach functionality of keyboard-only navigation and non-sighted navigation. Toolwire games are not yet navigable by learners who are blind nor learners who are unable to use a mouse; however, we offer services of our Learner Advocacy Team to learners who need assistance beyond what our games provide.

As much as possible, Toolwire strives to go beyond WCAG standards. Where the WCAG says that a text to background contrast ratio of 4.5:1 is acceptable, our testing with learners who are visually impaired has found that not to be enough so we are rising above the minimum. Where the WCAG says we need captions, we are working with the CiL to ensure that the captions are readable to real users with real needs.

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