Grow Your MODL Business

In order to GROW your MODL business, consider the following marketing and promotion best practices:

• Leverage Microsoft.com/Learning
• Launch your Own MODL Microsite
• Build MODL Promotions
• Sell MODL to Existing Clients
• Expand Your Market with NEW Clients
• Top 7 Reasons to Choose a MODL CPLS

Leverage Microsot.com/Learning

Get yourself listed on the various sites within http://www.microsoft.com/learning:

• Find Training – find a training solution or to search for a specific course.
• Microsoft Resource Directory – search for a CPLS Partner near you.

Launch your Own MODL Microsite

1. Focus special pages on the new MODL product.
2. Evangelize the unique nature of the learning experience.
3. Identify the instructional design best practices.
4. Share the depth and experience of the trainers, together with their unique training to qualify them for this new product.
5. List all the “value-adds” for corporate and individual users, such as saved time, flexible delivery, continued ability to review the content after class, engagement factor, and community-building aspects of the experience.

Build MODL Promotions

1. Tie test prep and test cost subsidy to post-training certification.
2. Create ties to existing MOC by identifying additional E-Learning and Instructor-led courses which can be linked. Offer these as packaged offerings.
3. Offer Microsoft Press books as post-training reference and reinforcement. Note: some MODL courses include MS Press books in the Student Kit.
4. Offer an extended license to the class portal to enable continued reference for an extended period of time to review recorded class sessions.

Sell MODL to Existing Clients

1. Offer demonstrations of the new experience through a sample class portal. Check out Toolwire’s Demo Portal at Toolwire MODL 2785 Demo Portal.
2. Make presentations based on the MS Learning Web site. Confirm the educational and technological credibility of the experience. Deliver these presentations to CIOs and HR Managers.
3. Target the other educational suppliers that existing clients have been using.
4. Sell both contract and open enrollment MODL classes to Enterprise accounts.
5. Modify the MODL delivery in a prescriptive way to satisfy client demand for customization.

Expand Your Market with NEW Clients

1. Move to more general advertising for mid-sized and small companies.
2. Re-target the individual career changer who has been using alternative training resources outside the CPLS channel.
3. Host One-to-Many seminars on MODL with demos to attract mid-market and small companies.
4. Introduce MODL to large corporate universities and have them adopt the experience. CPLS can deliver the training.
5. Sell to mid-market accounts and small businesses using open enrollment.
6. Pursue the career individual who is looking for time-effective ways to advance.

Top 7 Reasons to choose a MODL CPLS

Following are some great messages to use in your MODL Marketing and Promotion materials:

1. CPLS partners use Official Microsoft Learning Products content that is developed directly from Microsoft.
2. CPLS partners employ Microsoft Certified Trainers (MCTs), the premier technical and instructional experts on Microsoft products, technologies, and solutions, to ensure a superior learning experience. MCTs are the only individuals that Microsoft authorizes to deliver training that is based on Official Microsoft Learning Products.
3. Training from a CPLS Partner can help your software deployments and IT projects run more effectively and efficiently. You get the most business value from your technology investment by connecting software and skills.
4. CPLS partners accept Software Assurance training vouchers for classroom training. The Microsoft Software Assurance training voucher benefit is available to qualified Microsoft software licensing subscription holders. When you redeem vouchers, you get free days of Official Microsoft Learning Classroom Training with participating Microsoft Partners for CPLS.
5. Training programs that are delivered by CPLS partners align with Microsoft Certification, the most comprehensive certification on Microsoft products and technologies. These training programs provide a targeted framework for IT managers to validate core technical skills, professional skills, and architectural skills.
6. CPLS partners are the exclusive providers of Microsoft Exam Insurance. Exam Insurance is a new program that offers a win-win solution for those seeking Microsoft Certification. Exam Insurance works in two ways. First, it offers two chances for you to pass the initial exam; and, second, if you pass the initial exam, you receive a 25 percent discount on your next exam.
7. CPLS partners are located in more than 120 countries throughout the world. This enables you to find the training that you need, when and where you need it.