Step 2 is really all about Sales and Marketing: Get the Students! You can leverage the MODL Sales Tools that are made available to you at the secure CPLS partner website … or get them from this website.
Below you will find ten (10) sales and marketing tools that provide value proposition and core messaging, demonstration guidance, tips for qualifying customers, sales training, Flash-based movies, and Web banners. Use these tools to spin up your internal sales teams, excite your existing customers, and attract new MODL prospects.
Top 5 MODL Sales Tools
- Distance Learning Overview Presentation – a 35-slide Powerpoint presentation introducing the GEAR teaching paradigm and MODL business model. This presentation is a great overview for CPLS partners.
- Distance Learning Overview Recording – a Windows Media File (.wmv) recording of the Distance Learning Overview presentation.
- MODL Sales Demonstration Presentation – a 19-slide Powerpoint presentation introducing the GEAR teaching paradigm and interactive elements of MODL. This customizable presentation is a great foundation for customer engagements.
- MODL Sales Training LiveMeeting Recording – a Windows Media File (.wmv) recording for training CPLS sales professionals on the features and benefits of MODL.
- MODL Webinar Invitation and Test Drive – a Word .DOC customer invitation and abbreviated (G)ATHER session for customer demonstrations. The MODL Test Drive is an essential bridge from MODL introduction to customer purchase. It is a 45-minute remote DEMO of the GEAR experience.
Top 5 MODL Marketing Tools
- MODL Demonstration Movie – a professional 5-minute Flash-based movie providing detailed explanations of the MODL advantages and each of the four (4) GEAR teaching components. This is a great MODL introduction and a good customer recruitment tool for MODL Test Drives.
- MODL Promotion Movie – a professional 1-minute Flash-based “teaser” that introduces the features and benefits of MODL.
- MODL Web Banners – five (5) animated Web banners that draw attention to MODL. Place these on your website to drive customers to your customized Distance Learning solution.
- MODL Flyers – two (2) .PDF flyers that provide messaging to CPLS sales teams and potential MODL customers. Choose from the “To-Partner” flyer (for CPLS partners) and the “Through-Partner” (for CPLS customers). Also, these flyers can be customized with your company logo.
- MODL HTML E-Mails – two (2) .HTML eMail templates that provide messaging to your customers regarding the benefits of Distance Learning. Use these eMails to educate and recruit prospects for MODL demonstrations or Test Drives.
